A three-person support team faced surging tickets after a feature launch. They ran two four-minute bursts daily, each producing one macro, one triage rule, and a tiny product suggestion. Within a week, first-response time dropped dramatically, and repeat questions fell. Their manager credited strict timers and immediate ownership. The ritual endured because it protected focus while unlocking practical improvements quickly.
A marketer recorded a hands-free voice note on the train, proposing a headline test with a constraint: no jargon, twelve words max. The team replied asynchronously, then ran a micro-burst after standup to finalize variants. The winning headline lifted click-throughs notably. The lesson: capture sparks when they appear, then formalize them just enough to ship a respectful, measurable experiment.